![A Better Deal This Time? Carl Lewis hopes to add to his 1984 haul of four gold medals while shucking the image problems that reduced his market value - Sports Illustrated Vault A Better Deal This Time? Carl Lewis hopes to add to his 1984 haul of four gold medals while shucking the image problems that reduced his market value - Sports Illustrated Vault](https://vault.si.com/.image/t_share/MTY5MDk4MzU4OTM1MDY5OTg1/702568---original-layout-thumbnail-image.jpg)
A Better Deal This Time? Carl Lewis hopes to add to his 1984 haul of four gold medals while shucking the image problems that reduced his market value - Sports Illustrated Vault
![Los Angeles, 1984: Track and Field Star Carl Lewis | See the History of the Olympics in TIME Covers | TIME.com Los Angeles, 1984: Track and Field Star Carl Lewis | See the History of the Olympics in TIME Covers | TIME.com](https://olympics.time.com/wp-content/uploads/sites/10/2012/06/1984-07301.jpg?w=720&h=480&crop=1)
Los Angeles, 1984: Track and Field Star Carl Lewis | See the History of the Olympics in TIME Covers | TIME.com
![Carl Lewis running as the anchor of the 4x100 relay | Carl lewis, Team usa olympics, Track and field Carl Lewis running as the anchor of the 4x100 relay | Carl lewis, Team usa olympics, Track and field](https://i.pinimg.com/736x/44/47/fb/4447fbadd378a75ae3866285baf43f8f.jpg)